Common mistakes to avoid when creating a website.
Error 3 : Not focusing on website content
written by Alex
May 19, 2023
Hello, I hope you are doing well! I have found that one of the common mistakes that often comes up when creating your website is not focusing on the content of the site.
If it is essential to have a clear objective before starting the creation of its website, to design the site by focusing on the needs and expectations of your users, to use SEO effectively and to test it properly before launching it online, it is also very important to focus on the content.
The content is obviously the texts that you write in the web pages of your website, but also all that is images, videos, … that you integrate to convey your message to users.
Clear, well-written and relevant content will give more credibility to your website and to the information or products you promote.
So focus on the content of your website before you start developing it.
An entrepreneur who wanted to create his website came to me because he had doubts about how to create quality content:
“Hi ! How are you doing with your website? Did you focus on content?”
“The contents? What is this?”
“Content, both textual and visual, is the most important part of your website. This is what attracts visitors and keeps them on your website. Unfortunately, many websites have poor quality, unclear and uninteresting content.”
“Ok, but how do I know if my content is of good quality?”
“Your content should be well written, easy to read and informative. It must arouse the interest of visitors and make them want to know more about your company or your products. Also be careful not to overload the page with too much information otherwise your visitors will not know where to look for what they want.”
“Ok, but how do I make sure my content is easy to understand?”
“First, avoid grammar and spelling errors, use short and simple sentences, and don’t hesitate to add quality images and videos to help communicate your message in an organized and logical way.”
“I see. And how can I organize my content logically?”
“Use headings and subheadings to break your content into smaller sections and prioritize information. Avoiding long paragraphs will make it easier for visitors to navigate.”
“Alright, I got it. I guess I should pull out my finest pen to write clear and relevant texts now, huh?”
“Yes, that’s it. Also keep in mind that the content should be regularly updated. Your visitors want up-to-date and accurate information so they don’t think the website is abandoned. Also, make sure your website reflects your business and its personality. Use images, colors and fonts that match your brand identity. You want your visitors to remember you, right?”
“Sure, visual design is an integral part of content, right? And for SEO?”
“SEO goes hand in hand with quality content. The more interesting and up-to-date content you provide, the more search engines will notice you. It’s important to use appropriate keywords to help search engines understand your website’s content, but remember that content should first and foremost be written for users.”
“Thank you for these valuable tips. I’m going to work on my content now!”
“Perfect ! Don’t forget that the quality of the content is essential to increase the chances of conversion and engagement of your users.”
For your website design to be effective, focus on the content of your website.
Make sure your content is well written, easy to read, informative, and logically organized.
Keep content fresh and optimized for search engines remembering that content should first and foremost be written for your users.
By setting a clear goal for your website, by designing for your users, by focusing on the content to be included in it, by using an effective SEO strategy and by testing it thoroughly before putting it online, you will avoid many common errors that appear when creating a website.
You want to know more?
If you are looking to create your website, but do not know how to go about it, Dawa Web Agency can help you. We are here to support you in organizing and optimizing your textual and visual content, in order to achieve an effective impact with your users and a successful SEO on search engines.
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