Client and Objective
Redesign of the e-commerce website for Hippobloo
Deliverables
- Logo and graphic charter
- Models and prototypes
Website
On-line
2025
Project details
Client presentation
Hippobloo designs latex flip-flops that combine flexibility, comfort and durability, while adopting a resolutely eco-responsible approach.
Objectives
Hippobloo aims to modernize its visual identity and strengthen its trendy positioning. In this dynamic, the brand is considering a complete overhaul of its e-commerce site in order to offer a more fluid and immersive user experience. This transformation is accompanied by a redesign of its logo and graphic charter, reflecting the innovative and modern spirit of its latex flip-flops.
Solution
The Dawa web agency, selected for the redesign of the Hippobloo website, designed a design prototype combining aesthetics and performance in order to offer an optimal user experience while highlighting the latex flip-flops and the brand’s eco-responsible commitment.
Particular attention was paid to smooth navigation and a simplified purchasing process, all while integrating the technical constraints and features specific to the PrestaShop platform, in accordance with the client’s expectations.
Results
A successful redesign offering Hippobloo a modernized and professional digital identity. The new design, both colorful and trendy, is accompanied by an optimized user experience, combining smooth navigation and efficiency. This transformation strengthens the brand’s visibility and enhances its innovative positioning.
Logo and graphic charter
visual of the old site
#016972
#FFED2B
New logo
h1 Cocogoose 44px
Texte Avenir Next LT Pro 18px
