Common mistakes to avoid when creating a website.
Error 4 : Not using SEO
written by Alex
June 8, 2023
Hi ! How are you today ? I’ve noticed that a lot of people make a big mistake when building their website: they don’t use SEO (Search Engine Optimization).
You defined your objective for creating your website, you put your users at the center of the design and you worked hard to create organized, interesting and quality content. However, besides the fact that you will have to test your website before it goes live, there is one important element that you forgot: use SEO !
SEO, for Search Engine Optimization, is an essential strategy for improving your website’s visibility on search engines. If you neglect this step, your website, as beautiful, interesting and professional as it is, will be relegated far in the search results. This means less traffic and fewer visitors.
From the very beginning of your website design, it is crucial to consider SEO techniques and implement them in the best possible way. This will save you from the negative consequences of not using SEO effectively.
So, don’t underestimate the impact of SEO on the success of your website!
Here are some advice I shared with a newbie SEO entrepreneur so he can use SEO effectively for his website:
“Hi ! So, the creation of your website is progressing well? Have you defined an SEO strategy?”
“SEO? What is that?”
“SEO or natural referencing is the art of making your website visible on search engines. You see, when people search for something on Google, for example, your website must appear in the first results to have a chance of being visited. If you do not use SEO correctly, it may be a hassle to find your website!”
“Oh yeah, that sounds super important actually. How can I go about improving all this?”
“Don’t panic, I’m here to explain it to you. Already, you must use relevant keywords and well-written descriptions. Keywords are the words or phrases that people type into the search bar. By integrating them into your content, you show search engines that your website is adapted to their expectations.”
“Ok, the keywords, I got it. But what do I do with the descriptions?”
“Descriptions are like a super short summary of your content. This is what search engines read to understand what you are offering on your website. So, be clear, precise and concise in your descriptions, it will boost your SEO!”
“Great, I take note. And then, am I all right?”
“No, it’s not over. You also need to make your website easily accessible. You need to organize your content with well-thought-out titles and subtitles so that visitors can find their way around easily. And don’t forget to make your website mobile-friendly, because everyone surfs on their phone these days!”
“Oh yes, I hadn’t thought of that. And once my website is online, I’m safe with SEO?”
“Hey no! SEO is changing all the time. Search engines update their rules and algorithms regularly. So you need to stay tuned, watch your search rankings, and keep improving your website to stay in the game.”
“All right. It sounds pretty complex, but if I use relevant keywords, snappy descriptions, organize my website like a boss, and stay on top of the latest SEO trends, my website should be well referenced then.”
“Exactly ! Using SEO is not that simple, but by implementing these basic techniques, you give yourself the best chance of attracting people to your website and doing business.”
“A big thank you for all these precious recommendations to optimize my SEO.”
“You’re welcome, don’t hesitate to ask me more questions if needed. Good luck with your website and may the force of SEO be with you!”
Now that you understand the vital importance of using SEO to make your website shine on search engines, it’s time to take action!
Don’t miss this opportunity to propel your website to the top of the rankings and stand out from the competition. Don’t let your website get lost in the dark meanders of the internet.
To put the odds on your side, put these SEO techniques into practice: use relevant keywords so that search engines find you faster, write catchy descriptions that make you want to click, organize your website with finesse and above all, keep up to date with the latest SEO trends.
A well-optimized website, combined with a clear objective, an impeccable user experience, a quality content and extensive testing before going live is the magic recipe for dazzling success. So, to your keyboards and make your website shine like a rare diamond in the digital universe!
You want to know more?
If you feel lost in the world of SEO, don’t worry. Trust Dawa Web Agency, SEO expert, who will guide you step by step towards your online success.